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Service Design

Financial service for Gen-Z

Project Summary

BRIEF

Based on NatWest Group's research, we were tasked with understanding 18 - 25 year old's relationship with Ethics in the context of money. The task was to create a service proposition that NatWest could deliver.

PROBLEM

We found because this age group is new to managing money, Ethics has more to do with spending wisely. We found that lot of external factors lead to expenditure on things that they regret.

SOLUTION

Spending Sprint is a way to reflect on your purchases and compute a "regret amount", which you can work to offset with community challenges. Encouraging a reflective and self-aware relationship with your spending.

Project Type: Classroom
Partner: NatWest Group
Royal College of Art, 2023
Guided by Kam Chana
Team: Isha Ghaisas, Nico Di Pace, Jueun Kim, Shivangi Das, Mahima Madhok
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