Logofolio

Prognospaß

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A sports prediction game for Cricket, Football, Tennis and Formula One. The players predict the winners for live sports. After the match, points are allotted according to who gets them right.

• The client wanted a logo that incorporated Paul, the Octopus that correctly predicted eight World Cup games in 2010.
• The logo is a system of a base form plus 4 variations, to be used as per the sport.

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Project Type: Commercial

The Pantry

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Opened in 2020, the Pantry is a high-end grocery store based in Pune.

• The client gave creative freedom, with the only requirementof a set colour scheme – grey and yellow.
• The logo is inspired by tic-tac-toe, where the boxes represent shelves. Using the grid and icons for products, this visual language can be expanded to create other brand collaterals.

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Project Type: Commercial

The Mousse Project

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A pop-up restaurant, which serves up a different menu every edition. They pivoted to a food delivery pop-up during COVID.

• The logo had to be based on a mouse cartoon that the founder drew as a kid.
• For every edition, a new identity was needed for the menu cards, posters and social media creatives.

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Project Type: Commercial

The Spending Sprint

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This is a service for 18-25 year olds to reflect on their purchases and take up challenges to build healthy spending habits.

The logo is:

• “S” for the name
• A dollar sign ($), alluding to the financial nature of the product
• A continuous path representing a roadmap to a good financial future

The form allows for an interesting lockup with the name, while also working well by itself. The arrows and curved paths are used as extensions in other brand assets.

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Project Type: Classroom

Dr. Prabhudesai's Dental Clinic

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A passionate, well-established dentist from Mumbai, Dr.Prabhudesai, needed a new logo for his renovated clinic.

The logo had to be based on his personality and capture the ethos of their practice. The form was a result of many concepts made as a wayof gauging preferences on a scale of sober to quirky and literal to abstract.

The outcome:

• The logo, representing a tooth, a hand on the heart for sincerity and a shake-hand as a promise to deliver the best results.
• A swoosh, inspired by toothpaste on a brush, to display the name on the building façade.

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Project Type: Commercial

Resprotect

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A company launching new mask with a protective coating during COVID-19, needed a logo.

• The logo is an abstraction of a face with a mask on, with a slight incline to look good when placed along the edge of a mask.

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Project Type: Commercial

Outplay

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Outplay is a service for sports and games enthusiasts, who do not have the equipment, space or company to play.

The logo is inspired by the form of a dice, with an arrow hinting outwards. Form expansions include:

•   An animation of a rolling dice for the app loading screen
•   A grid made using the form for app backgrounds

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Project Type: Classroom

Mepair

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Mepair is repair service and educational experience, promoting repair over discarding things.

• The logo is a nod to a forgotten time, where mending was the first option. The form is an abstraction of a person, somewhat of a grandmother sewing with great love and care.

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Project Type: Classroom

Urban Trading Company

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This organisation is a group of financial advisors and stock market traders.

• The client had a clear idea for a form, which had to be refined to look good and function as a logo.
• The form suggests passion for trading and the typography + colours suggest trust and stability.

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Project Type: Commercial