To understand the recycling system in the UK, specifically London, and people's relationship and behaviours around recycling. To design a service to bridge gaps between the two.
Contamination is a big problem for recycling. Things that don't belong in recycling end up there because of confusion aound varying rules, materials and varying instructions.
What is correct for one borough may not be for another, and London itself has 32 boroughs.
Introducing the Recycling Receipt, which explores how supermarkets can be leveraged to provide actionable information at source for how to recycle the specific items you have bought, specifically for your area.
